Turns out, building apps isn't the tricky bit.
AI’s made building apps quicker. That’s the easy bit. The tricky bit is getting your customers to actually use it.
You know your industry. We help you test what works, build it properly, and get it in people’s hands. Product validation, development and growth expertise all under one roof.
For example, Veezu needed to compete with Uber. After 13 years together, their apps transact over £100m. Or, take Carbs & Cals, who wanted to help more people, sustainably. Together, we've achieved 21x growth over 8 years.
All under one roof.
The hard decisions happen at the seams; between research and build, or build and growth. When those sit in different teams, things get lost in handoffs. When they're one team, the people who research, build, and grow your app actually talk to each other daily. No one's passing PDFs over a fence and hoping for the best.
Find out before you build it.
You know your industry inside out. But it's surprising how often "everyone agreed" in a meeting doesn't match what real users actually want. Our researchers test prototypes with people before we write code. We watch them tap, struggle, give up, and ask why. Better to find out now than six months after launch.
Built for scale, not just launch.
It's a proud moment when your app hits product-market fit. Then you need it to handle 50,000 users. Then 500,000. We've built systems that handle 40,000 API calls per second, so we know what that takes. The architecture decisions we make on day one are designed for where you're heading, not just where you're starting.
Then keep them coming back.
Launch is the beginning rather than the finish line. We work on app store presence, retention loops, and the unglamorous bits that turn downloads into daily users. We'll stick with you. We average 8-13 years with clients because we structure partnerships where we only win if you do. Feels like the right way to do it.
Proof, not promises.
It's about partnerships, not projects. Real businesses we've grown alongside for years, helping them make genuine positive impact at scale.
Words from our clients and partners.
Hiring an full-time digital team can be slow, expensive, and risky. We give you a fractional, mobile-first product team that works like your own.
Working with Pocketworks felt like having an extension of our own PowerBase team. They brought fresh energy and clarity to our project and helped us build something that both honours our legacy and sets us up for the future.
Phil Bonilla
Offer Manager
The app has been a key part of our growth strategy, helping us grow to over 30 million taxi bookings a year, transacting over £100m in revenue.
Dean Turner
CIO
The Pocketworks team is very mature and get heavily involved in the project. I've appreciated their honest communication. They're very open to suggestions and challenge initial decisions.
David King
Co-founder and Director
Given Pocketworks’ experience, fitness tracking, health monitoring and other digital health solutions could leverage their skills in creating impactful, user-friendly apps.
Chris Cheyette
Managing Director
Some days, more than 80% of our bookings are through the app. We've worked with Pocketworks for over ten years, and they've helped Veezu deliver a great customer experience, handling every aspect of our product development.
Andy Pennock
Group Operations Director
Anyone who wants a thorough discovery process leading to a top quality UX will benefit from engaging with Pocketworks. Knowledge of your underlying technology is not essential at the beginning.
Phil Boreham
Director of Engineering
An easy, open approach to discussions, ideas and working together, and an agile, no hassle, approach to getting things done collaboratively and in a timely manner. And of course the exceptional quality of their work!
Dr. Adar Pelah
Head of LIVE
Featured partnerships
We’re helping our clients design for growth on day one. As a result, they achieve up to 3x customer retention and 9x revenue growth.
Growing an App from 100 to 30K Active Subscribers
View Carbs & Cals Case Study →900%
Revenue Growth
900%
Revenue Growth
Co-designing a faster booking experience with Travelodge
View Travelodge Case Study →11x
Experiments
11x
Experiments
Scaling up from zero to 30 million yearly taxi rides
View Veezu Case Study →20M
Taxi rides in 2023
20M
Taxi rides in 2023
Increasing customer loyalty with ASDA's first app
View ASDA Case Study →11x
Monthly Downloads
11x
Monthly Downloads
Our services
Helping your organisation do things that make a difference.
Decide
App, Yes or No?
Your CEO wants AI. Your users want simplicity. Your board wants ROI. And you're stuck in the middle. We help you deliver all three:
Prove
Rapid Proof of Concept
Cross-platform apps built quickly and securely. Validate concepts in weeks, not months, with AI-accelerated development.
Build
App Development
Built-in analytics that show clear ROI. Conversion tracking, performance monitoring, and reports your board will understand.
Grow
Monthly App Marketing
Built-in analytics that show clear ROI. Conversion tracking, performance monitoring, and reports your board will understand.
Our app development team
A group of technologists, creatives, entrepreneurs, marketers and strategists. Founded in 2012, Pocketworks has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
Hiring an full-time digital team can be slow, expensive, and risky. We give you a fractional, mobile-first product team that works like your own.
News and insights
Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.
2025 Pocketworks Mobile Ltd