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Strategy Choice Cascade

A one-page strategy blueprint to capture your high-level mobile strategy. It's based on Roger Martin's best selling strategy book - Playing to Win.
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What's included?

  • Key strategic areas to focus on
  • Example of a business strategy
  • Example of a mobile strategy
  • Annotations covering key decisions
  • Updated in March 2024 with more examples

Strategy covers the big decisions that will help your app succeeed

The Strategy Choice Cascade (SCC) is a fairly flexible tool so there are a few ways to get value from it.

Business strategy

If you’re planning a mobile app, you should align it with your current organisational strategy. Using this sheet, you can quickly capture that organisational strategy on one page, and then make your mobile decisions with that at hand.

Mobile strategy

If you look at your mobile app through this lens it's pretty useful too. You can then clearly see how the mobile strategy supports the organisational strategy. For example, a mobile app might only target a subset of customers, or it might focus on one core service offering.

Other strategies

You might be getting the idea, but you can use this for pretty much any strategy - from divisional to departmental.

Further Reading

If you want to learn more, see Roger Martins best selling book - Playing to Win: How Strategy Really Works. It is also taught on the IDEO U Designing Strategy course.


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