The wrong app will be an expensive mistake, but there's also a huge opportunity. You need to get some answers to make the right call.
App, Yes or No?
Developing an app: will yours be a huge success or a costly distraction?
We'll take you through a 6-week process to help you decide whether building a mobile app makes strategic sense, and what app is right for your business.
Cost: £15,000
Arrange a consultation
We'll take you through a 6-week process to help you decide whether building a mobile app makes strategic sense, and what app is right for your business.
It's a tough call, right?
Do our customers really need it?
You think customers may benefit from an app, but you're not entirely sure. The wrong app could end up wasting valuable time and money, damage your reputation and leave customers frustrated.
Did we overlook any customer pain points?
You know your customers well, but it's not yet clear what features are really going to make them happy and drive engagement. You want your app to bring them maximum value and convenience.
Will it bring the results we think it will?
It will be hard to get sign-off if your app isn't likely to bring ROI. You've got some projections around revenue and customer growth, but it's hard to know if they are realistic.
What is working for our competitors?
You've taken a peek at competitor apps and got a feeling for what they're doing. However, it's hard to find what's actually working for them. You need data.
I’m now building my second start-up, The Receipt Safe, and am trying to methodically work through the discovery and design process. I feel happy to take my time, listen to the product feedback and enjoy the process.
Becky Baker, Founder, ReceiptSafe
Where we'll help you get to
Knowing if there is demand for your app
You'll have concrete evidence to show your app is desirable to customers, with an indication of how many are likely to download it.
Having new opportunities to explore
You'll learn if there are any new problems that customers experience related to your products and services, which gives you new opportunities to explore.
A good indication of business outcomes
You'll have insights that support how well the app will create business reults, relating to areas such as downloads, revenue and repeat purchases.
A deeper understanding of competitors
Competitor understanding will help you realise what is working and not working in the market, which helps you decide on your tactics and priorities.
How we help you get there
Over six weeks, we'll conduct the necessary research and analysis in these areas:
Understanding your goals
We'll gain an familiarity of your desired business outcomes, target audience and any ideas you have created so far.
Find out how your ideas resonate with customers
We'll conduct research to understand current problems, pain points and desires of your target audience. We'll then independently assess how well your ideas address their needs and make recommendations.
A fresh take on your market opportunity
A close look at the market size, who the customer is and where they are. What is the demand? How likely are you reach your business goals?
Deep research of your competitors
Using market-leading data tools, we'll look at other apps in the market and learn how they perform. What is workign for them? What isn't? Do they have particular strengths and weaknesses we can learn from?
Many of our customers have a gut feeling that an app could be a great idea, but struggle to pin down if customers will download and use the app. This package helps them validate the opportunity before spending big bucks.
Tobin Harris, Managing Director, Pocketworks
Process and Deliverables
| Format | Online, or in-person if practical |
| Duration | 6-weeks |
| Your time investment | Approx. 7 hours |
| Who you'll need | Typically Product Director, CFO, Marketing, Design and Engineering |
After booking, we'll confirm when both sides can can start. We'll aim to get things moving quickly and deliver the first sessions within 1-2 weeks, depending on everyone's availability.
1. First, paperwork
We'll send you a mutual NDA and then request all the documentation you have on your app idea to date. We'll send out a survey asking you questions about your app idea.
2. Two-hour orientation
We'll arrange a two-hour orientation to make sure we've understood your goals.
3. One-hour research planning
We'll propose a research plan based on what we've learned, get your feedback and set timelines.
4. Two-hour playback of findings
We'll present everything we've learned from the research to answer your questions leading to a Yes/No decision on whether to develop and app, and what app to develop.
5. Final research report
We'll provide a report of the work done and findings, with any supporting information needed by your leadership and product team.
Contact us to get started
Our App, Yes or No? package starts with a "fit check" to make sure this is the right package for you.
