Tobin Harris
By Tobin Harris, December 21, 2024

Using Claude for agentic goal-driven mobile testing

Claude AI now allows us to control our computers, so I thought I'd take a peek at its potential for automating mobile testing to reduce costs and increase time to market. 

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How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Funding secured, now what?
Becky Baker
Becky Baker, August 12, 2024

Funding secured, now what?

The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

Tobin Harris
By Tobin Harris, July 20, 2024

Pocketworks goes to Portugal

Our summer training took us to Lisbon, Portugal. The themes include Artificial intelligence, LLMs, Voice Interfaces, BBQ, Surfing and Film Photography.

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The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Design Systems: why are they good for your business and the planet
Judit Salvadó
Judit Salvadó, May 21, 2024

Design Systems: why are they good for your business and the planet

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

Navigation Tools in Android Development
Samuel Luis
Samuel Luis, January 4, 2024

Navigation Tools in Android Development

How to increase your app store ranking with keyword research
Lucy Beldon
Lucy Beldon, November 22, 2023

How to increase your app store ranking with keyword research

Investing in user experience for mobile app growth
Tobin Harris
Tobin Harris, November 20, 2023

Investing in user experience for mobile app growth

Tobin Harris
By Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

It's nerve-wracking when your app isn't getting the results you want. If you're app is failing, here's a step-by-step process to turn things around. Oh, and grab a brew; it's a thorough one.

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How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

Pocketworks goes to Tuscany
Tobin Harris
Tobin Harris, August 1, 2023

Pocketworks goes to Tuscany

AppMagic Review: App Market Intelligence Tool
Tobin Harris
Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Using analytics to build app features your users will love
Tobin Harris
Tobin Harris, February 27, 2023

Using analytics to build app features your users will love

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Tobin Harris
By Tobin Harris, December 25, 2022

Pocketworks goes to Malaga

As a remote-first team, we like to do our training events in-person so we have a chance to see each other. This Christmas, we all met up in Malaga.

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Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Four mobile testing tools to improve productivity
Tobin Harris
Tobin Harris, December 20, 2022

Four mobile testing tools to improve productivity

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

Find out why your Android users cancel their subscriptions
Tobin Harris
Tobin Harris, December 10, 2022

Find out why your Android users cancel their subscriptions

Introducing PocketSpark - an AI tool to generate fresh app ideas
Tobin Harris
Tobin Harris, November 28, 2022

Introducing PocketSpark - an AI tool to generate fresh app ideas

UK app development costs in a nutshell
Tobin Harris
Tobin Harris, November 6, 2022

UK app development costs in a nutshell

Tobin Harris
By Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

If you want to get downloads, then you might need to change your app store strategy depending on what type of app you publish. Let's take a look.

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Build a better app with Feature Discovery
Tobin Harris
Tobin Harris, October 30, 2022

Build a better app with Feature Discovery

10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

A little lost sometimes - World Mental Health Day 2022
Lee Sommerville
Lee Sommerville, October 10, 2022

A little lost sometimes - World Mental Health Day 2022

Why your app isn't getting enough downloads
Tobin Harris
Tobin Harris, October 7, 2022

Why your app isn't getting enough downloads

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Tobin Harris
By Tobin Harris, September 24, 2022

Don't build an app!

I was chatting with a local startup founder the other day. I found myself saying it's better to start by assuming you will not build an app. Instead, do experiments to prove that an app is a good idea.

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KRONE selects Pocketworks
Tobin Harris
Tobin Harris, September 21, 2022

KRONE selects Pocketworks

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist

Which eye tracking device should you buy?
Anna Scandella
Anna Scandella, June 16, 2022

Which eye tracking device should you buy?

Ten questions to stimulate ideas for your mobile app
Tobin Harris
Tobin Harris, May 6, 2022

Ten questions to stimulate ideas for your mobile app

Why a merchandise store is a good idea
Anna Scandella
Anna Scandella, May 5, 2022

Why a merchandise store is a good idea

What are considered best practices when building apps?
Tobin Harris
Tobin Harris, April 21, 2022

What are considered best practices when building apps?