Adam Stone
By Adam Stone, February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

Creating a product roadmap sounds like a simple task, but in reality it is one of the most challenging aspects of managing a product. This article breaks down why it's so difficult and offers some actionable strategies to make building a roadmap easier.

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The importance of human research in an AI-obsessed world
Anna Scandella
Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

How to figure out when your app idea is worth pursuing
Lucy Beldon
Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

Pocketworks goes to the French Alps
Tobin Harris
Tobin Harris, January 1, 2025

Pocketworks goes to the French Alps

Using Claude for agentic goal-driven mobile testing
Tobin Harris
Tobin Harris, December 21, 2024

Using Claude for agentic goal-driven mobile testing

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Becky Baker
By Becky Baker, August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur and app founder, Becky Baker, takes us through her journey into the world of startups and tells us what she’s learned along the way. 

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The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

Pocketworks goes to Portugal
Tobin Harris
Tobin Harris, July 20, 2024

Pocketworks goes to Portugal

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Design Systems: why are they good for your business and the planet
Judit Salvadó
Judit Salvadó, May 21, 2024

Design Systems: why are they good for your business and the planet

Tobin Harris
By Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

A study of positive impact apps that aim to change consumer behaviour and help the UK move towards sustainability and net-zero.

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Navigation Tools in Android Development
Samuel Luis
Samuel Luis, January 4, 2024

Navigation Tools in Android Development

How to increase your app store ranking with keyword research
Lucy Beldon
Lucy Beldon, November 22, 2023

How to increase your app store ranking with keyword research

Investing in user experience for mobile app growth
Tobin Harris
Tobin Harris, November 20, 2023

Investing in user experience for mobile app growth

How to rescue your failing consumer app and discover a path to growth
Tobin Harris
Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

Pocketworks goes to Tuscany
Tobin Harris
Tobin Harris, August 1, 2023

Pocketworks goes to Tuscany

Tobin Harris
By Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look. 

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A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Using analytics to build app features your users will love
Tobin Harris
Tobin Harris, February 27, 2023

Using analytics to build app features your users will love

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Pocketworks goes to Malaga
Tobin Harris
Tobin Harris, December 25, 2022

Pocketworks goes to Malaga

Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Four mobile testing tools to improve productivity
Tobin Harris
Tobin Harris, December 20, 2022

Four mobile testing tools to improve productivity

Tobin Harris
By Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

A friend of mine is building an app startup. I was concerned he'd blow his £500K seed funding, so I gave him a few tips.

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Find out why your Android users cancel their subscriptions
Tobin Harris
Tobin Harris, December 10, 2022

Find out why your Android users cancel their subscriptions

Introducing PocketSpark - an AI tool to generate fresh app ideas
Tobin Harris
Tobin Harris, November 28, 2022

Introducing PocketSpark - an AI tool to generate fresh app ideas

UK app development costs in a nutshell
Tobin Harris
Tobin Harris, November 6, 2022

UK app development costs in a nutshell

Vitamins, painkillers and app store conversion rates
Tobin Harris
Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

Build a better app with Feature Discovery
Tobin Harris
Tobin Harris, October 30, 2022

Build a better app with Feature Discovery

10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Tobin Harris
By Tobin Harris, October 13, 2022

Is agile the right approach for your app?

The word agile is often misunderstood and overcomplicated. This post helps you understand agile and see if it is a good choice for your app development.

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A little lost sometimes - World Mental Health Day 2022
Lee Sommerville
Lee Sommerville, October 10, 2022

A little lost sometimes - World Mental Health Day 2022

Why your app isn't getting enough downloads
Tobin Harris
Tobin Harris, October 7, 2022

Why your app isn't getting enough downloads

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Don't build an app!
Tobin Harris
Tobin Harris, September 24, 2022

Don't build an app!

KRONE selects Pocketworks
Tobin Harris
Tobin Harris, September 21, 2022

KRONE selects Pocketworks

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist