Latest news from the world of apps and beyond.

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

It's nerve-wracking when your app isn't getting the results you want. If you're app is failing, here's a step-by-step process to turn things around. Oh, and grab a brew; it's a thorough one.

A friend of mine is building an app startup. I was concerned he'd blow his £500K seed funding, so I gave him a few tips.

If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success. 

Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?