Latest news from the world of apps and beyond.

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.

The average cost of developing an app in the UK is about £300,000. This article takes a quick look at costs of developing a first app and then sustaining ongoing app development.

If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success. 

Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?