Latest news from the world of apps and beyond.

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.

I don’t want this to be a sales pitch, but I think it’s useful to highlight where Pocketworks is different so you can decide if we’re a good fit.

Thoughts on observations from two conferences centered on green technology and innovation.

This chart is SOOOOOO useful for peopel who manage their mobile app.