By Anna Scandella, February 20, 2025
The importance of human research in an AI-obsessed world
UX is complex because people are complex. Real users interact unpredictably with digital tools. The challenge is not just understanding what users do, but why they do it. Despite its sophistication, AI struggles with this critical aspect.
Tobin Harris, July 24, 2019
How much does it cost to develop an app?
Alex Logan, June 27, 2019
California dreaming @ #WWDC
Tobin Harris, June 14, 2019
Heneghans selects Pocketworks to support its growth
Anna Scandella, May 31, 2019
Five minutes with Matt
Tobin Harris, August 14, 2018
CCL Label Selects Pocketworks
Tobin Harris, January 29, 2018
Travelodge Selects Pocketworks
By Tobin Harris, October 11, 2017
BGB SILS Selects Pocketworks
BGB SILS manufacture a powerful contactless underwater lighting system for yachts. It is unique in that it does not penetrate any surfaces such…