Articles about planning mobile apps.
The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Our monthly breakdown of all things growth at Pocketworks. Read this for tips, insights and ideas of how to grow your mobile app the right way.
Blog November 3, 2023
How to rescue your failing consumer app and discover a path to growth
Things you might not think about when planning your app
If you're about to get your app plans moving, don’t forget to ask yourself these important questions:
Don't build an app!
I was chatting with a local startup founder the other day. I found myself saying it's better to start by assuming you will not build an app. Instead, do experiments to prove that an app is a good idea.
Blog September 13, 2022
Prevent mobile app nightmares with the Mobile Maturity Checklist
Blog March 2, 2022
Products over Projects, why our customers are increasingly going this way
Help, my startup app development is taking forever!
If you're a startup founder developing an app, you'll have the difficult task of finding and managing an app development partner to build your idea. This article shares some of my experience and will hopefully let you spot problems ahead of time, or deal with them when they arise.
Fender's mobile strategy is music to your ears
Fender is an inspiring traditional manufacturer that is using apps and digital tech to help artists be the best they can be. They're getting amazing results, so I thought it would be interesting to take a closer look at what they're doing.
Seven ways to provide value with push notifications
Push notifications give you a one-to-one channel with your customers, and open rates are a whopping 60%. You can use push to customers back to your products and services, improve the customer experience and provide more value. So what's the catch?
