Latest news from the world of apps and beyond.

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Ratings and reviews are among the most important ranking factors for your app. Discover how app ratings and reviews can influence your ASO strategy and learn how to leverage them effectively.

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look. 

If you want to get downloads, then you might need to change your app store strategy depending on what type of app you publish. Let's take a look.

If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success. 

Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?