Lucy Beldon
By Lucy Beldon, April 24, 2025

How to monetise your subscription app: Top strategies to boost revenue & drive growth

If you're a technology leader looking to create a profitable subscription app, it pays to understand the challenges - this stuff is really hard. Here are some actionable strategies that will help you boost revenue and drive growth.

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Why user research is the key to validating product-market fit
Judit Salvadó
Judit Salvadó, April 3, 2025

Why user research is the key to validating product-market fit

Why product roadmap creation can be a challenge (and what to do about it)
Adam Stone
Adam Stone, February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

The importance of human research in an AI-obsessed world
Anna Scandella
Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

How to figure out when your app idea is worth pursuing
Lucy Beldon
Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Becky Baker
By Becky Baker, August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur and app founder, Becky Baker, takes us through her journey into the world of startups and tells us what she’s learned along the way. 

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The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

How to rescue your failing consumer app and discover a path to growth
Tobin Harris
Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

Tobin Harris
By Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.

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AppMagic Review: App Market Intelligence Tool
Tobin Harris
Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

UK app development costs in a nutshell
Tobin Harris
Tobin Harris, November 6, 2022

UK app development costs in a nutshell

Tobin Harris
By Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

If you want to get downloads, then you might need to change your app store strategy depending on what type of app you publish. Let's take a look.

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10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Don't build an app!
Tobin Harris
Tobin Harris, September 24, 2022

Don't build an app!

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist

Ten questions to stimulate ideas for your mobile app
Tobin Harris
Tobin Harris, May 6, 2022

Ten questions to stimulate ideas for your mobile app

Tobin Harris
By Tobin Harris, April 21, 2022

What are considered best practices when building apps?

If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success. 

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Products over Projects, why our customers are increasingly going this way
Tobin Harris
Tobin Harris, March 2, 2022

Products over Projects, why our customers are increasingly going this way

How to define your app KPIs
Tobin Harris
Tobin Harris, February 3, 2022

How to define your app KPIs

How long does it really take to develop an app?
Tobin Harris
Tobin Harris, January 12, 2022

How long does it really take to develop an app?

Help, my startup app development is taking forever!
Tobin Harris
Tobin Harris, September 20, 2021

Help, my startup app development is taking forever!

What are the uk app development costs in 2024?
Tobin Harris
Tobin Harris, July 19, 2021

What are the uk app development costs in 2024?

Why founders should adopt Pirate Metrics (AARRR!)
Tobin Harris
Tobin Harris, June 30, 2021

Why founders should adopt Pirate Metrics (AARRR!)

Tobin Harris
By Tobin Harris, June 20, 2021

When your CEO says “we need an app”

Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?

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Preparing your app team for digital due diligence
Tobin Harris
Tobin Harris, April 24, 2021

Preparing your app team for digital due diligence

Taxi Summit 2021 - an unprecedented year and what to expect next
Lee Sommerville
Lee Sommerville, March 27, 2021

Taxi Summit 2021 - an unprecedented year and what to expect next

Why retailers should enhance their mobile experiences in 2022
David Spillane
David Spillane, March 11, 2021

Why retailers should enhance their mobile experiences in 2022

Fender's mobile strategy is music to your ears
Tobin Harris
Tobin Harris, January 17, 2021

Fender's mobile strategy is music to your ears

Top job search apps get 100K downloads per month
Tobin Harris
Tobin Harris, October 22, 2020

Top job search apps get 100K downloads per month

How local digital leaders responded to the COVID-19 crisis
Tobin Harris
Tobin Harris, June 17, 2020

How local digital leaders responded to the COVID-19 crisis