Anna Scandella
By Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

UX is complex because people are complex. Real users interact unpredictably with digital tools. The challenge is not just understanding what users do, but why they do it. Despite its sophistication, AI struggles with this critical aspect.

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How to increase your app store ranking with keyword research
Lucy Beldon
Lucy Beldon, November 22, 2023

How to increase your app store ranking with keyword research

Investing in user experience for mobile app growth
Tobin Harris
Tobin Harris, November 20, 2023

Investing in user experience for mobile app growth

Using analytics to build app features your users will love
Tobin Harris
Tobin Harris, February 27, 2023

Using analytics to build app features your users will love

Introducing PocketSpark - an AI tool to generate fresh app ideas
Tobin Harris
Tobin Harris, November 28, 2022

Introducing PocketSpark - an AI tool to generate fresh app ideas

Build a better app with Feature Discovery
Tobin Harris
Tobin Harris, October 30, 2022

Build a better app with Feature Discovery

Why your app isn't getting enough downloads
Tobin Harris
Tobin Harris, October 7, 2022

Why your app isn't getting enough downloads

Anna Scandella
By Anna Scandella, June 16, 2022

Which eye tracking device should you buy?

Eye-tracking glasses and devices can give you a competitive edge when it comes to building apps and websites that engage and retain users. Finding the best one for your needs takes quite a lot of time, so we thought we'd summarise our learnings. 

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Busy: An app concept that shows how busy the high-street is
Tobin Harris
Tobin Harris, April 27, 2021

Busy: An app concept that shows how busy the high-street is

Some UX lessons we can all learn from McLaren
Tobin Harris
Tobin Harris, July 14, 2020

Some UX lessons we can all learn from McLaren

Introducing Thingy, the app that helps businesses manage their spaces
David Spillane
David Spillane, July 2, 2020

Introducing Thingy, the app that helps businesses manage their spaces

How to Improve Your App’s User Experience With Micro-interactions
Jordan Stockill
Jordan Stockill, November 8, 2019

How to Improve Your App’s User Experience With Micro-interactions

The one big thing you should do when making an app
Tobin Harris
Tobin Harris, June 10, 2019

The one big thing you should do when making an app

User testing tips - an essential part of any app build
Anna Scandella
Anna Scandella, June 7, 2019

User testing tips - an essential part of any app build

Tobin Harris
By Tobin Harris, January 17, 2019

A little story about a property business using tech to scale-up

A few months back he was working as an IT manager and was then promoted to a CTO role. His mission is to find and deliver tech that will allow the business to operate faster and more efficiently, giving better customer experience and enabling scale-up.

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Mobile Strategy: A simple mobile app strategy template
Tobin Harris
Tobin Harris, August 4, 2018

Mobile Strategy: A simple mobile app strategy template

Mobile Strategy: When to fix your mobile website before building an app
Tobin Harris
Tobin Harris, July 24, 2018

Mobile Strategy: When to fix your mobile website before building an app

Mobile Strategy: Streamlining B2B mobile purchasing
Tobin Harris
Tobin Harris, July 18, 2018

Mobile Strategy: Streamlining B2B mobile purchasing

No shooting down: finding value in every idea
Anna Scandella
Anna Scandella, April 18, 2018

No shooting down: finding value in every idea

Why care about design thinking?
Anna Scandella
Anna Scandella, April 17, 2018

Why care about design thinking?

The Olive Tree: a tool for discovery workshops
Anna Scandella
Anna Scandella, March 20, 2018

The Olive Tree: a tool for discovery workshops

Tobin Harris
By Tobin Harris, March 2, 2018

Gin Festival Selects Pocketworks

Gin Festival strives to bring the best craft gins to as many people as possible. They run events all over the UK throughout…

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What we learned from Uber and British Gas at LUX
Douglas Notman
Douglas Notman, February 23, 2018

What we learned from Uber and British Gas at LUX

Chameleon Selects Pocketworks
Tobin Harris
Tobin Harris, July 14, 2017

Chameleon Selects Pocketworks

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pocketworks
pocketworks, January 1, 2017

Don’t ask for an app, ask for a live trial

Giving instant gratification to increase your user-base
pocketworks
pocketworks, November 21, 2016

Giving instant gratification to increase your user-base

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pocketworks
pocketworks, June 10, 2016

How a chat bot could help you reach more customers

iPad kiosks at the Hilton DoubleTree
pocketworks
pocketworks, May 10, 2015

iPad kiosks at the Hilton DoubleTree