Articles about creating great mobile customer experiences.
The importance of human research in an AI-obsessed world
UX is complex because people are complex. Real users interact unpredictably with digital tools. The challenge is not just understanding what users do, but why they do it. Despite its sophistication, AI struggles with this critical aspect.
How to increase your app store ranking with keyword research
Investing in user experience for mobile app growth
Using analytics to build app features your users will love
Introducing PocketSpark - an AI tool to generate fresh app ideas
Build a better app with Feature Discovery
Why your app isn't getting enough downloads
Which eye tracking device should you buy?
Eye-tracking glasses and devices can give you a competitive edge when it comes to building apps and websites that engage and retain users. Finding the best one for your needs takes quite a lot of time, so we thought we'd summarise our learnings.
Busy: An app concept that shows how busy the high-street is
Some UX lessons we can all learn from McLaren
Introducing Thingy, the app that helps businesses manage their spaces
How to Improve Your App’s User Experience With Micro-interactions
The one big thing you should do when making an app
User testing tips - an essential part of any app build
A little story about a property business using tech to scale-up
A few months back he was working as an IT manager and was then promoted to a CTO role. His mission is to find and deliver tech that will allow the business to operate faster and more efficiently, giving better customer experience and enabling scale-up.
Mobile Strategy: A simple mobile app strategy template
Mobile Strategy: When to fix your mobile website before building an app
Mobile Strategy: Streamlining B2B mobile purchasing
No shooting down: finding value in every idea
Why care about design thinking?
The Olive Tree: a tool for discovery workshops
Gin Festival Selects Pocketworks
Gin Festival strives to bring the best craft gins to as many people as possible. They run events all over the UK throughout…
What we learned from Uber and British Gas at LUX
Chameleon Selects Pocketworks
Don’t ask for an app, ask for a live trial
Giving instant gratification to increase your user-base
How a chat bot could help you reach more customers
